• David Mellor - Case Study
  • David Mellor - Case Study
  • David Mellor - Case Study

David Mellor

David Mellor’s is a family ran jewellers that have 3 stores in the south of England. In 2017, the family decided to open a new store in the Chantry Shopping Centre, in Andover which would enable them to trade undercover, in a busy, bustling shopping centre. Progressive Display was appointed as the main contractor to handle the transition from an old telephone store into a state of the art jewellery retail environment.

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The Solution

The main shop-fit (including flooring, walls, signage, shutters, displays etc.) was constructed within 14 days from the initiation of the project, meaning that the business could be open and trading with a crossover period of just over two weeks, thus minimising duplicated trading costs. The installation utilised the very best materials in every aspect of the construction, from Amtico flooring through to Polycarbonate and Aluminium grounded bolted security shutters and included laminated glass in the window displays. All of the installation has been designed to provide a safe, worry free environment for the family and their staff.

Regarding the stores interior, Progressive Display installed a contemporary theme alongside a feature wall for showcasing the very finest of jewellery. The Hexagonal Podium units are utilised, with pull out drawers for IPad based EPOS, providing the staff the very latest technology to aid sales at any point in the store – rather than just behind a cash desk.

Parify’s (Progressive Display’s sister company) Cerebra Smartlight lighting has been installed throughout the store, which enables the light colour, effect and ambience to be adjusted to create a mood in the store to suit the occasion. The private consultation room has zoned and controlled lighting which has been specifically designed to create a relaxing environment for sales to take place, whilst the window lighting is also specifically designed using Cerebra and Diamond Sparkle lights to attract attention to the fine stock that Amy and David Mellor sell.

Progressive Display prides itself on providing the very best quality retail display furniture, incorporating Parify’s unique lighting systems.


"We have used lighting from Parify in our stores previously and had been really impressed with the quality of lights and the innovation behind how the jewellery is lit. From initial planning, through to the completed shop fit, we cannot fault the experience with Progressive Display - they came up with various plans and were quick to alter any amendments we had. The fitters were very professional and experts in their field. Our new store has been very well received, with one customer even telling us that it reminded her of the Jewellery Department in Harrods because of how well our jewellery is lit and showcased - we wouldn't hesitate to recommend Progressive Display to fellow retailers, and insist you keep up the good work!"